To maximize the benefits of social media for a business then there are some marketing guidelines that must be known.
Unfortunately many online business owners do not adhere to social media rules and strategies, so they do not feel the benefits of real social media.
Actually if you manage social media well, then marketing through social media Will run smoothly.
Some do's and dont's in doing the following social media marketing can help you:
Which must be done
Determine the goals or targets you want to achieve through social media
Build a strong network to make it easier when expanding business reach.
Consistency of a social media is needed to build the image. Even a company's brand can be drawn through a social media account.
Become a good listener to criticism, suggestions, and also complain from the customer.Membuat interesting content and apply the graphic design for social media.Bersosialisasi with the customer through the chat feature or comment. Do regular communication in order to improve engagement should not be done network quickly And in a hurry Just use one social media platform.
While showing to customers that you are doing hardselling
Now you have understood that the benefits of social media is very much, especially for Online business owners. But in addition to useful, social media can also harm users if it is managed the wrong way. It can even be a boomerang for your business. Therefore before doing marketing through social media, business owners must first understand the way of online marketing and also the ins and outs of social media marketing in depth.
Customer service through social media
Anyone will make a complaint when facing something that goes wrong. Now times have changed.
If the first complaint is more delivered over the phone. In the digital era like this 65% of customers are more happy to convey complaints through social media than call center.
The reason is because social media is more practical, it does not take pulses of tens of thousands, and also faster read by admin.
Unfortunately many of the business owners who still do not know the benefits of social media management software as a support customer service. They only focus on improving branding and marketing through social media only.
While the complaints and customer questions on social media just ignored.