Balmain For H & M,This Is The Event


Balmain For H & M,This Is The Event

The annual event to launch the latest collaboration for H & M with a brand is now a tradition.

The Swedish giant after eleven years of collaborations with renowned designers, this year has chosen Olivier Rousteing for Balmain. (First designer to collaborate with the brand was Karl Lagerfeld in 2004).

If someone last night failed to make the hours picole and to '1.30 was sintoniozzato of Periscope (on the site H & M instructions for downloading the app) it could tuffarre live streaming in New York at the old bank JPMorgan Chase on Wall Street where he marched over 100 pieces for men and women who will go on sale from November 5 in selected H & M stores and online.

We already got to see a preview of some clothes that Olivier Rousteing did wear her friends Kendall Jenner and Jourdan Duun on the red carpet at the Billboard Music Awards last May.
The two models have been confirmed for the photo campaign flanked by Gigi Hadid and Hao Yun Xiang with shots of Mario Sorrenti L 'intent was to transform H & M in the dream of luxury Balmain, said Donald Schneider, H & M's creative advisor. While the visionary CEO of Balmain, Emmanuel Diemoz, hopes that with the speed with which it is enriched to the present day, a customer H & M can become a future customer Balmain.

For Rousteing, it was crucial that the production of the clothes were not simply copies of its flagships. He wanted to show the different sides of Balmain, not only embellished dresses, but also the tailoring, the oversized silhouettes, draping and feminine Parisian. But there is no doubt that the collection has a lot to redo work for Balmain Olivier; tightly woven clothing, dresses with sequins and stones set emerald beaded mini-dresses, draped pants, and jackets with big shoulders, draped skirts and boots to mid-thigh, opulence and excesses in style late ' 80. I give my preference to clothes designed for men, simpler and therefore more easily wearable, very nice a green military coat, a jacket sailor blue, and a tuxedo jacket with inserts military.

The strength of this partnership for Rousteing lies in the diversity of #HMBalmaination, referring to 'hashtag created for the launch that has already been tagged in over 15,000 posts, the models are all very different, confirming the fact that Balmain x H & M is absolutely for all.